Although Gen X is the smallest generation population-wise, they are beginning to make a large impact in the housing market. Recent data from the National Association of Realtors showed that the average homebuyer in 2024 was 38 years old, which is an all-time high. this data suggests that luxury homebuyers are increasingly likely to be older, and more established professionals in high-growth industries.
Emerging as "the new face of wealth" is affluent women, with rising numbers of married women leading financial decision-making, including real estate investments. These two groups are the two biggest power players in the real estate market, "the quiet elite." Women are starting businesses at a faster rate than the market average, and Millennial and Gen Z women have higher home ownership rates than men of their generations.
If you'd like to read the full report, text me at: (617) 875-8331 or email me at: David.Green@CBRealty.com for a copy!
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