Although Gen X is the smallest generation population-wise, they are beginning to make a large impact in the housing market.  Recent data from the National Association of Realtors showed that the average homebuyer in 2024 was 38 years old, which is an all-time high.  this data suggests that luxury homebuyers are increasingly likely to be older, and more established professionals in high-growth industries.  

Emerging as "the new face of wealth" is affluent women, with rising numbers of married women leading financial decision-making, including real estate investments.  These two groups are the two biggest power players in the real estate market, "the quiet elite."  Women are starting businesses at a faster rate than the market average, and Millennial…

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Inventory levels for both single-family and attached homes increased in 2024, with single-family homes growing by 14.4% and condos and townhouses by 16.3%.  The pace of increase has been gradual, but steady.  Several factors have contributed, the largest one being the "locked-in effect" of potential sellers being reluctant to move because they are still benefitting from the historically low mortgage rates they were able to secure.   If interest rates continue to decline, inventory levels are likely to rise even more as the "locked-in effect" will begin to fade.   The trends are already indicating buyers and sellers are gaining confidence in the market.

Builders are also increasingly optimistic, and industry experts expect that pent-up demand is…

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Over half of buyers surveyed are optimistic about the housing market, with 54.5% saying it is "Good."  In 2024, 45% of affluent buyers paid cash for their homes, which is the largest share in over a decade.  This somewhat insulates the luxury market from fluctuations and keeps prices elevated.  Coldwell Banker anticipates that the 2025 market will be defined by home affordability.  Certainly for aspirational luxury buyers who want to enter the market in 2025, but even for buyers who don't have cost as a barrier to entry, there is a strong interest in the value of homes in the lifestyle and long-term returns they provide.  Many industry experts, including Coldwell Banker, predict the large demand will alleviate upward pressure on prices.  If mortgage…

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In spite of a tumultuous economy, demand for luxury properties locally and nationwide remains strong.  The 2025 Coldwell Banker Trends Report notes a "quiet resilience" in the luxury market, with properties sustaining their value.  The Report has found that Gen X is beginning to have a larger influence on the luxury market, particularly Gen X women.  Locations that combine affordability with luxury amenities continue to be the most desirable places to live across the board.

Slightly increased inventory in 2024 helped to shift the market as more equal for buyers and sellers both.  New inventory is a very welcome sight for the luxury market, but much more is still needed.  With a more balanced market, Coldwell Banker is optimistic about where the…

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